For years I’ve been racking my brain about how to give you the most simple, practical, and rational fitness advice. But it’s tough.
If you work in the fitness industry, have friends involved in it, or understand marketing you know the struggle is real. Simple, practical, and rational fitness and nutrition information isn’t sexy or inspiring. It doesn’t do well on SEO, get clicks, likes, or followers on the socials.
Talking about how walking every day or meaningful movement is one of the most important things you can do for your health is boring. Preaching calorie deficit and building better habits for weight loss doesn’t light a fire under a lot of us and gets ignored for diets and deprivation.
We like to believe that success takes radical sacrifice and requires doing extreme things. It means going keto and never eating carbs again. Uber “clean eating” and never having pizza and wine. Or high-intensity workouts that change every day and “confuse” our muscles. Leaving us in a pool of our own sweat and vomit 🤮
But really, it’s a matter of doing the same basic boring things over and over again for a long period of time. A REALLY long time.
I’m tired of seeing articles on the internet and social media talking about the “best” diet, foods to eat, and workout. We already know that there isn’t one.
I’m also tired of “influencers” setting unrealistic expectations for the general public about weight loss, building muscle, and what it takes to achieve those things.
Most of my clients are busy people that have real challenges like time, stress, and unsupportive (sometimes on purpose and sometimes not) people in their lives.
They like the idea of six-pack abs and booty goals 🍑. But they mostly just want to be an awesome person that can do rad shit. They want to live up to their potential, go shopping and buy the clothes they like without feeling uncomfortable in them. Most importantly, enjoy the process of getting healthier without having to obsess about it.
They want to learn how to get healthy, fit, and feel like a fucking boss in the context of real life.
It’s because of this that I’ve decided to change how I do things on my blog, in this newsletter, on social media, and in all the other ways I communicate with people about fitness and nutrition.
I don’t follow many fitness personalities but one that I do is Adam Bornstein. In a recent newsletter, he mentioned that most people know what they would do to be healthy in “ideal” situations. When life is peaches and cream. But most people don’t know how to be healthy in less than “ideal” situations – when life decides to do life things.
My mission is dedicated to finding solutions for, and supporting those of you that often find themselves in those less than ideal situations.
Thank you for coming to my Ted Talk. More to come…
With gratitude,
Justin